Pink October: How We're Supporting Breast Cancer
SPOR Group | Updated 2026
October is Breast Cancer Awareness Month, and this year we are getting behind Pink October in support of Breast Cancer Now.
Breast Cancer Now is the UK's leading breast cancer charity, combining research and support with one aim, a world without fear of breast cancer. The numbers behind why this matters are stark. One in seven women in the UK will develop breast cancer in their lifetime, and breast cancer affects around 55,000 women and 400 men across the country every year, roughly one woman diagnosed every 10 minutes.
The encouraging part of that story is how much progress has been made. Thanks to continued research, earlier detection and better support, almost 9 in 10 women diagnosed with breast cancer now survive for five years or more, and survival rates have doubled over the past 50 years. None of that happens without ongoing funding, which is exactly why events like Pink October exist.
Throughout October, our team will be getting involved in a few activities to raise money for this brilliant cause, including an office bake sale competition. It is a small thing in the grand scheme of the research this charity funds, but it all adds up, and it gives everyone at SPOR a genuine reason to get involved in something bigger than the day to day.
“We wanted to make sure we did something as a team this October that was both meaningful and enjoyable. Breast Cancer Now is supporting vital research and people affected by breast cancer, so it felt like a really worthwhile cause for us to get behind. I’m looking forward to seeing everyone get involved and hopefully raising as much as we can.”
— Alexandra Stephenson, SPOR Head of Marketing
We are looking forward to bringing a bit of fun into the office while raising as much as we can for Breast Cancer Now.
Want to support our fundraising? You can donate to our Pink October campaign here: https://www.gofundme.com/f/spor-wear-it-pink-this-october
We will be sharing more from the activities themselves once October gets underway, bake sale photos included.
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